Rebranding for Novedades La Bella

Client: Novedades La Bella

Year: 2024

Role: Graphic Designer, Illustrator, 

Description: I undertook the rebranding of Novedades La Bella, a party supplies brand. The challenge was to refresh the brand’s visual identity without redesigning the existing logo. I created Instagram highlight covers, developed a color palette that resonated with the niche and essence of the store, and guided the client’s team on the brand’s tone, voice, and personality. The brand’s purpose, “We make every moment special,” was central to this rebranding effort

Key Achievements:

  • Developed a cohesive visual identity while retaining the original logo.
  • Designed Instagram highlight covers to enhance social media presence.
  • Created a color palette that aligns with the brand’s niche and essence.
  • Provided guidance on the brand’s tone, voice, and personality.
  • Formulated the brand’s purpose: “We make every moment special.”